CALGARY STAMPEDE

Leading guest experience strategy across major festival environments, bringing creative direction to venue planning, design and programming. The work connects the spirit of Stampede with the places people gather and the experiences they share, translating strategy into concepts and implementation. This includes the evolution of Coca-Cola Stage, Nashville North and Big Four Roadhouse, environments serving approximately 35,000 guests daily, alongside the development of new venues including Community Square and the Taste of Stampede Theatre.